Старший менеджер по стратегическому маркетингу/Senior Strategic Marketing Manager

ivi
Москва, Большая Новодмитровская улица, 23с5
Дмитровская
заполнять сообщение при отклике, Полный день, От 3 до 6 лет, Полная занятость, Стандарт

Ключевые навыки

Marketing Strategy Development
Strategic Marketing
Job description:
  • Marketing strategy development and implementation;
  • Marketing activities planning and budgeting on a year / quarter basis. Ensuring KPIs are achieved with allocated budget;
  • Research and strategy development on target customer segments, adjacent users;
  • Ensuring alignment and adjustment where appropriate long-term company strategy, with a focus on marketing;
  • Building end-to-end analytics to monitor and optimize all marketing KPIs and metrics: Ongoing optimization and final results evaluation;
  • Leading marketing strategy and programs with the focus on acquiring and retaining new customers through the management of all online and offline marketing programs and deep analytics;
  • Trend identification, marketing campaign research and analytics;
  • Developing and implementing customer-bringing strategies: brand audits of the company's advertising tools based on close cooperation with CMO/ Advertising agencies.
Requirements:
  • Work experience: 5+ years within strategic marketing department of a corporation, consulting firm or similar;
  • Strong skills of strategic marketing planning and communications (from business to communications task), i.e. deep understanding of communications strategy and ability to translate it into a project plan;
  • Comprehensive knowledge of tools and methodologies in market research, consumer behavior, sales analytics and marketing;
  • Proven skills of in-depth marketing project work, understanding fundamentals of media planning.

Working conditions:

  • Clearance according to the Labor Code of the Russian Federation, white salary (discussed individually with a successful candidate), salary + KPI;
  • Insurance with dentistry after a trial period (3 months);
  • An opportunity to work in a dynamically developing market;
  • A young, active and friendly team;
  • Real prospects for professional and career development;
  • Convenient modern office 5 minutes from the station Dmitrovskaya.

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