Старший менеджер по стратегическому маркетингу/Senior Strategic Marketing Manager
ivi
Москва, Большая Новодмитровская улица, 23с5
Москва, Большая Новодмитровская улица, 23с5
Дмитровская
заполнять сообщение при отклике, Полный день, От 3 до 6 лет, Полная занятость, Стандарт
Ключевые навыки
Marketing Strategy Development
Strategic Marketing
Job description:
- Marketing strategy development and implementation;
- Marketing activities planning and budgeting on a year / quarter basis. Ensuring KPIs are achieved with allocated budget;
- Research and strategy development on target customer segments, adjacent users;
- Ensuring alignment and adjustment where appropriate long-term company strategy, with a focus on marketing;
- Building end-to-end analytics to monitor and optimize all marketing KPIs and metrics: Ongoing optimization and final results evaluation;
- Leading marketing strategy and programs with the focus on acquiring and retaining new customers through the management of all online and offline marketing programs and deep analytics;
- Trend identification, marketing campaign research and analytics;
- Developing and implementing customer-bringing strategies: brand audits of the company's advertising tools based on close cooperation with CMO/ Advertising agencies.
- Work experience: 5+ years within strategic marketing department of a corporation, consulting firm or similar;
- Strong skills of strategic marketing planning and communications (from business to communications task), i.e. deep understanding of communications strategy and ability to translate it into a project plan;
- Comprehensive knowledge of tools and methodologies in market research, consumer behavior, sales analytics and marketing;
- Proven skills of in-depth marketing project work, understanding fundamentals of media planning.
Working conditions:
- Clearance according to the Labor Code of the Russian Federation, white salary (discussed individually with a successful candidate), salary + KPI;
- Insurance with dentistry after a trial period (3 months);
- An opportunity to work in a dynamically developing market;
- A young, active and friendly team;
- Real prospects for professional and career development;
- Convenient modern office 5 minutes from the station Dmitrovskaya.