Areas of accountabilities:
- Develop and implement digital marketing strategy and innovation concepts based on products objectives
- In cooperation with product groups and external agencies develop, implement and follow up media plan for products
- Support product groups on promotions through media channels, including electronic media
- Build up on-line communication with KOLs through developing and implementing
- remote training programs
- Develop universal internet sites’ platform for products promotion
- Develop formats and further implement e-visits for targeted client groups
- Establish regular assessment of digital campaigns effectiveness
- Monitor competitor’s actions in digital area
- Implement targeted electronic mailing system
- Amend and update product internet sites on a regular basis
- Create and keep up to date clients’ electronic database
- Develop new communication channels in the intranet (webinars, etc.)
- Interact with IT department on the technical questions