Regional Digital Expert / Manager (Adhesive construction technologies, Henkel Bautechnik - Ceresit)

Ключевые навыки

DO YOU WANT TO?...

• To get strategic regional position in a dynamic international work environment?

• To become a team member of the world’s largest adhesives producer with a unique portfolio of breakthrough innovations, tailor-made solutions and strong brands in adhesives, sealants and functional coatings?
• To be an integral part of the new freshly established Global Market & Customer Activation team, contribute to accelerate change and to make our customers succeed?
• To get opportunity to drive and guide the digital transformation in Adhesive construction technologies business across our business unit in a region with multiple countries?

If your answer is "yes" and you have appropriate experience according to description below, press "apply"!

Regional Digital Expert / Manager (Adhesive construction technologies, Henkel Bautechnik - Ceresit)

REPORTING LINE: Global Head of Market & Customer Activation; dotted line to Regional Marketing Manager

RESPONSIBILITY ZONE: Russia, Central Asia and Caucasus Region

YOUR ROLE:

• Execute the global digital strategy for Adhesive Construction business and prepare the digital activities for the local markets
• Together with the local Digital experts be a change agent to drive the digital transformation of Construction
• Act as digital expert & (ex)change agent for local Digital Marketing and other departments - sharing expertise and providing inspiration on latest digital trends
• Interacts pro-actively with Global Digital Market & Customer Activation team, local Marketing, (global) Media, Sales Excellence, Daily Business and strategic partners
• Ensure successful continuation and implementation of omnichannel marketing initiatives alongside the customer journey touchpoints for technology enablers (e.g. Marketing Cloud, BI Analytics, Websites, CMS) within local organization
• Share / compel and leverage performance analyzes of digital channels, platforms and campaigns for future optimization and recommendations
• Develop new approaches to connect with consumers in support of the overall Digital ecosystem
• Ensure Digital Upskilling of our Henkel Colleagues in the local Adhesives Technologies Construction department
• Be a regional project lead for all digital related topics

​​​​​​YOUR SKILLS:

• University degree in Economics/Marketing/Communication
• 3+ years of experience preferable in the field of digital marketing, particularly with social media, websites, content, platforms/SEO, digital advertising and/or influencer marketing (FMCG, CPG)
• Russian - native speaker. Fluent English skills, additional languages as an advantage.
• Passion for digital trends & experience economy
• Analytical & data driven skills, reliability and high level of motivation & self-organization to handle strategic projects independently
• Creative problem-solving skills and great attention to detail
• Overall Business understanding
• Excellent communication and presentation skills
• Strong team player with drive for change & results
• International background able to manage multiple stakeholders in different countries

WE OFFER:

• Compensation depends on experience and will be discussed individual (fix+bonus).
• Medical insurance
• Life insurance
• Lunches
• Extended paid vacation (31 calendar days per year)
• Opportunities for development within the company
• Friendly, professional team