Product Manager Growth

Ключевые навыки

LATOKEN’s mission is to put financial life at fingertips. So everybody can use money to bring ideas to life to build the future and be a stakeholder of it. Internet startups conquered the commanding heights after 20 years since the dot-com bubble. Blockchain is the internet of value - the next wave which outperforms any technology and industry in history. This technology is a game-changer for a vast market of blood and brain of humankind: payments and trading. The blockchain works worldwide: no need for central banks, layers of private banks, or custodians.
LATOKEN is a top blockchain bet on the financial system upgrade.
Our mission is to put
Money and assets at fingertips worldwide:

• Open account and deposit fiat in a few seconds
• Manage money: Pay, Receive or Transfer
• Manage assets: Crypto, Startups, Pre - IPO, Equity

Unit: Growth
Unit Mission: Put crypto to serve people with LATOKEN products
Role: Product Manager

Functions:

• Sharpen and shine the What and Why Vision of the product driving to LATOKEN's mission: financial life at fingertips for people's economic freedom.
• Enlighten the road to hit the target with "a single bullet" with OKRs, hypothesis tests, backlog prioritization.
• Highlight traction metrics, backlog progress, impediments, movement toward OKRs and the mission to put financial life under people's fingertips.
• Develop messages, creatives and other content to build the brand of the handiest way to manage financial life.
• Structure audiences, channels, messages and digital marketing campaigns across products: listings (IEOs), pitching, payments and trading.
• Develop lead acquisition landing pages and lead generation forms across products.
• Build digital automated digital funnels. Optimise customer journeys to maximise conversions, product fit to excite clients to recommend the product and be obsessed to use it.
• Propel user retentions via features and use case to crave daily, automated emails, bot, alerts, calls, re-marketing sales and customer success manager communication.
• Build funnel and customer journey analytics to optimize campaings, user acquisition, activation and retention. Identify and scale performing user acquisition channels by analysis of conversions, retention and LTV for different channels using analytics. Optimize ROMI and scale best performing channels.
• Tender, onboard and manage the best contractors to scale user-growth: performance marketing, CPA, SMM, PR, direct etc.
• Hit the word of month product fit excitement, figure out viral mechanics and build operations to blitzscale growth.
• Scale user growth from co-marketing and partnerships with B2B clients. Leverage sales team to develop and scale partnerships business models. Ensure each listings is well covered by the client. Initiate listings of tokens with high PR potential and set up such co-marketing.
• Make trendy headlines building the brand of the financial life at fingertips. Develop content plan, hit Tier 1 publications and distribute high quality content via partners, direct, SMM or adds.
• Ensure stand-ups are assaults on impediments. Stories are Who/What/WHY. Demo or die: focus on priority features deliveries, prevent waste and chaos.
• Magnet visionary doers living to deliver products for people's success. Give a first week hard test, erase non culture fit patterns, coach with 1-1. Make teammates inspired with your vision and knowledge how they move toward their lifetime mission, how they hit OKRs targets, and deliver financial life to people's fingertips. Be the hiring manager and coach.

Requirements:

• 5+ years of experience and outstanding achievements in user growth or digital marketing.
• Visionary doer capable to put together - the company mission, brand, messages, creatives with channels and clients to scale active users across products: trading, payments, listings, pitching.
• Hands on experience in management of adds campaigns: Facebook adds, Google AdWords, YouTube, Instagram, etc.
• Understand, can build and manage direct, SERM / SEO, digital funnel, SMM and PR.
• Proficient in funnel analytics and analytical tools (Яндекс.Метрика, Google Analytics).
• Experience in product analytics
• Leverage no code tools, zaps and Python. Proactively search, test himself and implement solutions to automate analytics and marketing.
• Experience in tech startups or high pace international corporations, consultancy, VC, capital markets or blockchain is an advantage.
• Starts with why and a vision of the destination to hit the target with a single bullet at all costs.
• Raises the bar, stretch OKRs and encourage to get out of comfort zone to hit the target.
• Seeks solutions, not excuses and demand the same from others.
• Recognises her failures, learn and triple effort, never bothers to defend herself.
• Does not hide or retreat from problems, takes responsibility and get shit done.
• Force others to get shit done.
• Enjoys stress to solve hard problems and grow - diamonds are born in a star blast pressure.
• Solves hard problems, does not hide or retreat from problems.
• Radically transparent - gives direct feedback, never backtalk.
• Puts the interest of clients first, loyal and openminded.
• Fully committed, does not betray and blur focus with side projects.
• Problem solving and critical reasoning skills (700+ GMAT level / won city level olympiad).
• Knows the Hard things from Ben Horowitz, Ray Dalio, Jeff Sutherland, John Doerr etc and seek to learn from titans while always has her opinion.

Why LATOKEN:

• Build the future. Level up the financial system. Put it at fingertips, so everybody can use the money to build and be a stakeholder of the future.
• 2x mobile users' growth each month, 4.7 ratings.
• The Largest primary market with 160 IEOs since 2017.
• The team is our main product, we build a culture capable to shift frontiers. A great workplace is stunning colleagues. Adequate performers should work elsewhere. The only top talent here.
• Be stakeholder. You build a product helping people’s success. People pay for it and you get a stake of these future payments as a LATOKEN shareholder. We have the highest in fintech team shares pool.
• We overpay. If you are with us, as a shareholder, you should earn 10-100x comparing to any other top career alternative. And the team expects your performance to match the reward.

Yes, 250-350k is fix in rubles, while 250-350k is a stock option value in dollars monthly if we do our job really well. You can earn a lot if you put clients first, want, and capable to make the world better with the new technology.
Feel a great fit - apply now or forward to a great candidate