Keyword Researcher & Product Manager

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Keyword Researcher & Product Manager

We are looking for an experienced Product Manager who is passionate about building content that customers love. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the company’s vision and strategy.

Responsibilities:

• Identify gaps in our content and recommend new topics.
• Follow industry-related news and generate ideas around trending topics.
• Conduct keyword and SEO research to understand customers’ needs and create SEO plans for content.
• Assess market competition by comparing the company’s product to competitors’ products.
• Monitor web traffic and engagement.
• Review and update published content as needed.
• Facilitate inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
• Introduce and market new products/content by developing time-integrated plans with sales, advertising, and production.
• Complete operational requirements by scheduling and assigning employees; following up on work results.
• Maintain staff job results by training, counselling and disciplining employees; planning, monitoring workflow, and reporting results.
• Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.
• Translate product strategy into detailed requirements and prototypes for content.
• Scope and prioritize activities based on business and customer impact.
• Work closely with all involved teams to deliver with quick time-to-market and optimal resources.

Requirements

• Familiarity with SEO guidelines and keyword research tools in order to build content plans.
• Superior analytical skills in order to easily understand the audience and elicit its expectations.
• Understanding of interaction design principles in order to ensure accessible and usable content.
• Ability to collect and transform certain information into useful and interesting content for customers which can convey ideas relevant to the industry.
• Proven ability to develop products/content and marketing strategies and effectively communicate recommendations to executive management.
• Skilled at working effectively with cross-functional teams in a remote setting.
• Excellent written and verbal communication skills.
• Proven work experience as a Content Strategist, Content Manager or similar role.
• Experience in project management is a plus.
• Ability to guide and motivate team members.
• Ability to work under pressure, meet deadlines, multitasking.