Digital Marketing specialist

Ключевые навыки

MAIN GOAL

Management of all digital platforms, including developing strategies to increase traffic, establishing schedules for the release of articles or blog posts, and monitoring performance to measure the success of the campaign. Also, Webmaster/On-line specialist creates or arranges presentation tools such as Corporate profile, product video etc.

Tasks & Responsibilities:
• Lead the development, execution and creative evolution of advertising across all aspects of the business.
• Oversee management of updates, design, and user experience on all digital channels.
• Deliver creative content and stories that support various marketing communications business needs, including: digital advertising, corporate identity, direct mail, display and retargeting, social media, video and photography.
• Effectively manage own workload; setting priorities and driving project deliverables to targeted, timely completion.
• Manage the full integration of content from creation to execution including production, programming & creative scheduling across all digital and social platforms.
• Manage workflow and delivery of materials executed by assigned content and design teams so that project budgets and schedules are consistently met.
• Be accessible to the team to help address issues and resolve problems
• Oversees project development, from initial concept to final execution.
• Develop, define and report the KPI's for measuring content production and placement across all channels

Qualifications:

• Bachelor's degree in communications, marketing, business or other related discipline.
• Native English speaker or excellent command of written and spoken English.
• Minimum three years’ experience in digital marketing, with a focus on inbound/organic channels – SEO/Content/Social Media/PR. Agency experience would be preferred.
• Solid understanding of eCommerce, PPC, SEO, and SEMSuperb professionalism and mature presence in all aspects of team and client relationship-building.
• Familiarity with analytical tools, such as Google Analytics and Webmaster Tools
• A strong ability and experience in leading, directing and managing a group of cross-disciplinary teams.
• A solid understanding of digital media as well as the marketing industry at large; an ability and a desire to adapt to the changing landscape of technology.
• Proficient with Microsoft Office (Word, Excel and PowerPoint).
• Strong leadership, team building and operational experience.
• Highly ambitious, creative, self-motivated and organized personality with successful content development and production background.
• Exceptional writing, editing, and storytelling skills.
• Extensive knowledge of content that can be exploited across multiple digital and linear channels.
• A brand builder with strong creative sensibilities and the ability to identify compelling storylines.
• Comfortable with multi-tasking and working in an extremely fast paced and target oriented environment.
• Proficiency in various creative tools and reporting analytical tools across relevant disciplines