Digital Marketing and Growth Hacker - Маркетолог / СММ

Ключевые навыки

Interpals is a leading platform for making friends from around the world for language practice, travel and cultural exchange. It currently has over 5 million active users and we will soon be launching a new version of the site and app that will introduce fun new features and an improved user experience.

Our small and friendly team is seeking an exceptional marketing guru who is fanatical about user growth and has a genuine passion about our mission to connect people around the world. Success in this role entails finding creative ways of growing the site, raising awareness of our brand and rigorously measuring progress to find areas for improvement.

The role

• Design and implement a broad marketing, SEO, brand and PR strategy for maximum user acquisition at minimal cost.
• Monitor analytics and provide constant feedback on growth progress to management.
• Drive measurable increase in traffic to our website/apps, landing pages and social media while boosting our user acquisition and engagement.

Some of the things you'll do

• Analyze competitors including products, keywords, ads, landing pages, social media activity, etc. Identify our target audiences and demographics.
• Develop a social media strategy including posts/stories on Instagram, Facebook, TikTok, Twitter, VK; contests, polls and other events to promote traffic.
• Build relationships with relevant bloggers, influencers (Instagram, Youtube, TikTok), podcasts, journalists/media, schools, teachers, conferences organizers and other key people.
• Engage with people on relevant platforms such as Facebook/VK groups, Reddit, Pikabu, Quora, Discord and other sources to attract potential users.
• Plan and generate content for email campaigns to existing users to increase user engagement.
• Work with our UX designer to add on-site and in-app sharing opportunities to motivate users to invite their friends (for viral word-of-mouth growth) and to engage more with the site.
• Conduct surveys and identify product improvements that could help drive further growth.
• Create catchy and exciting content for blog posts and articles related to language learning, travel and making friends online.

What you’ll bring

• Proven track record of impressive results in previous marketing positions.
• Passion for language learning, travel, communication with people around the world.
• Solid English and Russian skills, more languages are a plus!
• Responsibility, self-drive and excellent communication skills
• Excellent project and time management skills

What it’s like working at Interpals

• We’re a small team of 6, all remote and based in the USA, Russia, Ukraine and the Philippines.
• Hours are flexible (this is a full time position, but you can choose what hours work best for you) and salary is fixed in USD.
• When there’s no pandemic, we like to get together for a week of co-working and getting to know each other face-to-face once or twice a year.
• Our users love us! It’s always fun to work on a project with loyal users who care about the platform.

What to expect

• Application: Tell us why you are the perfect fit for Interpals and show us resume/portfolio with your impressive experience!
• Intro call/interview: You’ll hop on a call with the founder so that we can get to know each other better and you can learn more about the role (Russian and/or English is fine)
• Homework assignment: We’ll send you a quick exercise that challenges you to solve a problem and provide a creative solution.
• Offer: We’ll send over an offer and (hopefully) you accept! Welcome to Interpals!