CRM manager (Direct Marketing / Personalization)

Ключевые навыки

Responsibilities:

• Scope and launch new features for our CRM products
• Define a roadmap for CRM product domain based on a multitude of inputs
• Motivate a dedicated engineering and design team to deliver against key milestones
• Partner directly with our customers and the business development team to ensure success
• Drive CRM products, tools and concepts, such as Campaign Management, Segmentation, Campaign Automation
• Change exposure to consumer data platforms
• Setup digital marketing technologies such as social tools, loyalty programs, and clienteling technologies
• Ensure design of solution features includes data architecture, user interface and user experience
• Coordinate sign-offs, verifying with user representatives/stakeholders that use cases accurately portray specific business needs
• Supervise Product development and testing, manage dependencies across departments and ensure on-time and within-budget delivery
• Build a Proof of Concepts
• Manage business stakeholder communication with the proper level of detail
• Organize training sessions for IT and Business users, as needed
• Facilitate transition to support teams

Required Skills & Experience:

• 3+ years of CRM products management experience
• Extensive experience managing the product development process
• Effective communicator to both internal and external stakeholders
• Experience in lead visualization tools such as Tableau, Qlik Sense
• Strong knowledge in traditional marketing KPIs such as CLV, A&P Spend, COCA, and email marketing performance

Bonus Qualifications:

• Experience with SQL and experience with Analytical Tools (Appsflyer, Google Analytics etc) is a big plus
• Experience with technical tools integration (SDK, setting up end-to-end analytics etc)
• Prior knowledge of the QSR and revenue cycle management space