CRM Associate Manager

Main responsibilities:

• Participation in CRM strategy development and implementation – acquisition, retention, re-purchase, loyalty program
• Customer journey analysis and insights finding to increase CRM campaigns performance
• Develop CRM communication plan and supervise campaigns execution (email, SMS, messengers)
• Data-driven approach in CRM communication – insights & CRM system automatization (marketing cloud solution)
• Lead management - contacts collection management on-line and off-line, analysis and conversion control
• Trigger communications campaigns set up based on customer lifecycle
• Customers` data management - ensure data quantity, analysis, segmentation
• Database analytics and segmentation (RFM, scoring)
• BI automated reporting development
• CRM agency supervision – database analytics & CRM campaigns
• Collaboration with related departments – IT, Marketing, Aftersales

Requirements (skills, knowledge and experience):

• Solid experience in working with CRM system – Siebel (Orcale)
• Strong analytics skills
• Sales Force experience is a plus
• BI / SQL, cloud based solutions
• Experience in Omnichannel communications set up
• Google & Yandex analytics experience
• Fluent English