Campaign Lead (remote)

Ключевые навыки

Semrush is a leading digital marketing toolkit for SEO, PPC, and content marketing professionals worldwide. Over 7 million digital marketers have chosen Semrush to speed up and facilitate daily online marketing activities, and easily monitor the website’s performance. With over 45 tools within the software, search data for 140 countries, and seamless integration with Google services, Semrush provides solutions for in-house marketing teams and agencies working with clients in any industry.

In its niche and pricing segment, Semrush is an absolute leader in the number of tools available per one account and the richness of data. By ensuring the easy workflow between the marketing team members, Semrush helps them become front-runners in their industries.

To keep up with our rapid growth in the new markets, Semrush is looking for experienced and motivated individuals to join our expanding team! We are looking for a Campaign Manager to join our dynamic team!

Campaign Manager ensures seamless development and execution of global marketing campaigns for key strategic products and initiatives in Semrush. This person is responsible for planning, developing, maintaining, and orchestrating multiple marketing functions including user acquisition channels, email and nurturing, content, creative and PR, SEO, social media, and regional activities that take a buyer through a journey from awareness to purchase. Also, this person must collaborate closely with functional teams as well as third-party agencies to leverage subject matter expertise and ensure high-standard execution across the globe. Campaign Managers must ensure due diligence and successful tracking of all initiatives performance during and following campaigns execution. Once campaigns are finished, this person must provide full detailed reports and suggestions for improvements. Success will be measured by the effectiveness of specific activities measured in target actions and meeting business metrics benchmarks.
The individual must be a strong strategic thinker and multi-tasker, capable of seeing the bigger picture and orchestrating projects from A to Z. This role requires extraordinary communication skills and diplomacy along with a positive can-do attitude to constantly challenge the status quo and seek new and better ways of communicating both internally and externally, at all levels of the organization.

Key responsibilities:

• Leading marketing campaign execution from the concept to a final sign-off and following results analysis;
• Working with business stakeholders expectations, formulating campaign objectives based on those expectations;
• Designing effective campaign messaging and value proposition in collaboration with product managers and product marketing experts, providing a complete positioning communication strategy;
• Planning, developing and executing marketing campaigns across multiple channels including paid media, email marketing, social media, paid and organic search, etc.;
• Delegating work to internal marketing experts and external agencies and collaborating with them to deliver campaign assets on time;
• Communicating with product development, marketing, customer success and sales teams during each stage of the campaign when necessary;
• Evaluating campaign success;
• Enable consistency, connectedness, and integration across all teams involved in the campaign;
• Managing projects aimed towards channel performance optimization in collaboration with internal teams responsible for specific channels.

Job requirements:

• Proven experience: 5 + years’ experience in project management and/or marketing, agency experience a plus;
• Project management skills, collaborative with proven ability to work with people across the teams;
• Marketing skills, collaborative with proven knowledge of marketing channel variety and nuances;
• Excellent written and verbal English skills (C1 is a must);
• Strong strategic and multi-tasking thinking, capable of seeing the bigger picture and orchestrating projects to that end;
• Self-motivation, flexibility;
• High interest in industry trends and practices;
• Critical, creative thinking skills, decision-making, and problem-solving skills.

We offer:

• Career in rapidly growing IT;
• Official employment according to the Labor Code of the Russian Federation;
• Flexible working day starts (between 9.00 and 12.00 am) with 5 working days (Monday-Friday);
• Comfortable and cozy office near Moskovskiye Vorota subway station;
• Friendly employees;
• Corporate education (training, seminars, conferences);
• Fitness compensation;
• Medical insurance.